Have you ever stumbled upon a headline about your favorite band that seemed too outrageous to be true, yet was presented so convincingly that you had to double-check its authenticity? Chances are, it originated from The Hard Times, the satirical news website renowned for its humorous and outlandish takes on music and culture.
In a recent development, Sumerian Entertainment, a subsidiary of Sumerian Records, has acquired The Hard Times and its video game branch, Hard Drive. Matt Saincome, CEO of The Hard Times, announced the acquisition on December 14, 2024, expressing enthusiasm for the new opportunities this partnership will bring, including potential animated adaptations of their content and collaborations in print media and comic books.
The Hard Times: A Brief History
Founded in December 2014 by Matt Saincome, his brother Ed Saincome, and comedian Bill Conway, The Hard Times quickly gained popularity for its satirical articles focusing on punk rock, alternative music, and millennial culture. Often compared to The Onion for its style, the website expanded its reach by launching Hard Drive in 2017, targeting video game-related satire. Over the years, The Hard Times has diversified its content to include podcasts and live comedy shows, solidifying its place in the digital media landscape.
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Sumerian Entertainment and Sumerian Records
Sumerian Records, established in 2006 by Ash Avildsen, is an American record label with offices in Los Angeles, Washington D.C., and London. The label has signed a diverse roster of artists, including Crosses, Poppy, Bad Omens, Animals As Leaders, and I See Stars. Sumerian Entertainment, a subsidiary of Sumerian Records, focuses on expanding the brand’s presence in various entertainment sectors, including film and digital media.
A Harmonious Union
The acquisition of The Hard Times by Sumerian Entertainment represents a strategic move to blend music, satire, and digital media under one umbrella. With plans to develop animated versions of popular headlines, print magazines, and comic book collaborations, this partnership aims to leverage the strengths of both entities to create innovative content for a broad audience.
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Works Cited
- “Sumerian Records Acquires The Hard Times & Hard Drive.” MetalSucks, December 15, 2024. MetalSucks
- “The Hard Times.” Wikipedia, Wikipedia
- “Sumerian Records.” WikiMili, WikiMilí
Note: This article is for informational purposes only. For the latest updates, please refer to official announcements from Sumerian Entertainment and The Hard Times.
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